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Light:
Appearance: Light brown; dry surface.
Flavor: Tastes more like toasted grain
than coffee, with distinct sour or acidic tones.
Medium:
Appearance:Medium brown;dry surface
Flavor: A definite acidy snap,
but riche toned and sweeter than light roast.
Dark:
Appearance:Very Dark brown; very shiny, oily surface
Flavor: Burned or charcoal tones plus a bittersweet
tang; all acidy tones gone.
Light or Full City Roast - A light or full city roast is achieved when the natural sugars have caramelized. The beans have a rich brown color.
Medium or Vienna Roast - At this point the natural sugars in the bean have begun to burn. They are just at the edge of darkness. The oils in the beans are just beginning to surface and the beans are a darker brown than light roast. This level of roasting produces a very full, rich flavor
French Roast - Once the natural sugars are burning, we have a French roast. The coffee oils have come to the surface and the beans are dark brown. With this roast the character of the burning sugars starts to compete with the regional character.
Italian Roast - We've burnt the sugars here! The result is a very dark brown oily bean. The bittersweet flavor is a result of the dark roast.
Note that burnt does not mean strong. "Strength" in coffee properly refers to the proportion of coffee to water not the flavor of the bean.