Using the META
description attribute, you add your own description for your page:
<META NAME="description"
CONTENT="This page is about the meaning of life, the universe, mankind
and plants.">
Make sure that you
use several of your keywords in your description. While you are at it,
you may want to include the same description enclosed in comment tags,
just for the spiders that do not look at META tags.
The following is an
example of a META description from the Smithsonian Institute web...
<html>
<head>
<title>Smithsonian Institution</title>
<meta NAME="description" CONTENT="The Smithsonian Institution is composed
of sixteen museums and galleries and the National Zoo and numerous research
facilities in the United States and abroad.">
</head>
Placement
of META tags
META tags should always
be placed in the head of the HTML document between the actual <HEAD>
tags, before the BODY tag. This is very important with framed pages,
as a lot of developers tend to forget to include them on individual
framed pages. Remember, if you only use META tags on the frameset pages,
you'll be missing a large number of potential hits.