If you think about it for a second you will realize
Search Engine spiders cannot interpret pictures or images on your webpages.
However there is an HTML tag to identify and describe images. It is
the ALT TAG
For example what if your page had a great image
of a migrating Monarch butterfly, beside specifying the size of the
screen image you can name the picture.
Example:
<img
src="butterfly07.gif" width="240" height="180"
alt="Monarch Butterfly">
The ALT TAG is not displayed by the browser
during normal viewing, but it is embedded inside the code. It is this
html code which is scanned and indexed by the Search BOTs. Thus your
images can be indexed, stored in a database and then searched for by
name. There is another benefit besides allowing the image to be identified
and indexed search engines. Using them helps make your webpage ADA accessible
since sight impaired viewers can use a "screen reader" to
help them visulizie what is on the page.