Keyword and Description attributes
Chances are that if you manually code your
Web pages, you’re aware of the "keyword" and "description" attributes.
These allow the search engines to easily index your page using the keywords
you specifically tell it, along with a description of the site that
you yourself get to write. You use the keywords attribute to tell the
search engines which keywords to use, like this:
<META NAME ="keywords" CONTENT="life,
universe, mankind, plants, relationships, the meaning of life, science">
By the way, don’t think you can "spike"
the keywords by using the same word repeated over and over, as most
search engines have refined their spiders to ignore such spam.
