It is imporant to give all your webpages a title.
This may not be obvious when you view the page in a browser since it
is just a description inserted in top of the browser window in front
of the Netscape or Internet Explorer identifier. However they are highly
useful to the web-bot spiders and they enhance the way the world
sees first sees your page when it is returned as a hit by a search engine.
When a search engine returns the results of a
search the first line of the description is the page title. This is
the head content found between <title> and </title>. If
you do not specify a title it will show up "untitled" in the
search engine results. Another common mistake is to build pages from
a template and forget to change the title. The result is that your pages
will all have the exact same announcement in the search engine results.
If you recieve thousands of hits from a search,
how likely are you to start with pages saying "untitled" or
choosing one of 20 in a row all saying "Tom Snyder Graph Club".
If you want your content found and used you have to work on presentation.
Presentation starts with the Title Tag.
Another good practice is to use clear descriptive
filenames for your webpages. Good nameing and organization practice
starts with good organization of webpages by contents into well names
folders. The more descriptive the URL path and file reference, the more
useful it will be to others.
